NEW YORK Fidelity Investments will allow its clients to see their holdings of bitcoin and other virtual currencies held on digital asset exchange Coinbase on the company's website, said Chief Executive Abigail Johnson on Tuesday.

The move will make the Boston-based asset manager one of a handful of large financial services firms to have integrated digital currencies into its website. A Fidelity spokesman said the new initiative may be launched in the second or third quarter this year. The company is testing the Coinbase holdings integration with its employees, Johnson said.

Blockchain, a shared online ledger of transactions which first emerged as bitcoin's underlying technology, has been attracting growing investments by established financial institutions which hope it can help them save money and time.

Ethereum, a type of blockchain technology which can be used to build more complex applications, has also garnered interest from mainstream corporations.

Most large financial services firms have so far steered clear of virtual currencies. Fidelity is one of a few traditional investment companies to have also openly backed the digital currency. Fidelity has also been testing bitcoin internally by allowing it in its cafeteria, though fewer than employees made purchases using the virtual currencies, Johnson added.

The Fidelity chief executive noted that usability was slowing down adoption. The company has also been investing in blockchain and has backed software company Axoni.

More than two dozen U. Chamber of Commerce said on Tuesday. Large corporations often use the ratings, the cyber equivalent of a FICO credit score, to assess how prepared the companies they work with are to withstand cyber attacks. Insurers also look at the ratings when they make. Reuters is the news and media division of Thomson Reuters.

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